Why ROAR Wants to Be the Lululemon of Beverages, with ROAR Beverages Founder...
This week on Brand Builder, you’re going to hear us roar. Well... ok, you’re going to hear from ROAR Organic CEO & President Roly Nesi. And he's got a lot to say. ROAR is an organic electrolyte...
View ArticleHow, When, and If to Raise Capital - Founder’s Bootcamp #2
This is the second installment of our 4-part founder’s bootcamp miniseries. If you haven’t yet, go check the first episode featuring CPG super lawyer Nick Giannuzzi. Our goal with this series is to...
View ArticleHow this Second Generation Chocolatier is Bringing Science to the Art of...
This week on Brand Builder, we seek the answer to one question - what makes great chocolate? After all, the ingredients are essentially the same for everyone. But all chocolate are certainly not...
View ArticleHow Fourth & Heart is Helping Consumers Fall in Love with Ghee, with Fourth &...
Ghee is officially having a moment. For those not yet in the know, Ghee is a filtered butter reduction, and a staple ingredient in traditional Indian cooking. It has a higher smoke point - which makes...
View ArticleThe Expert’s Guide to Creating an Engaged Culture - Founder’s Bootcamp #3
Welcome to the third installment of our 4-part founder’s bootcamp miniseries. If you haven’t yet, go check part 1 with lawyer Nick Giannuzzi and part 2 with investor Andy Whitman. Again, the idea with...
View ArticleThe Brand Builder Guide to Winning 2019
Here’s a fact: when it comes to setting goals for the coming New Year, the odds are... you’re doing it wrong. The numbers don’t lie. 92% of people who set goals, never achieve them. In fact, only 45%...
View ArticleHow this Harvard Grad Designed a Bar with Your Brain in Mind, with IQ Bar...
Prepare to get really smart, because this week's Brand Builder is all about fueling your brain for peak performance. Our guest is Will Nitze, the founder and CEO of IQ Bar. Based in Boston, IQ has the...
View ArticleHow to Hack Cultural Trends and Drive Organic Brand Awareness - Founder’s...
Welcome to the fourth and final installment of our founder’s bootcamp mini series. So far we’ve learned all about business law from lawyer Nick Giannuzzi, fundraising strategies from investor Andy...
View ArticleHow These Two Millennial Founders Pioneered Greek Frozen Yogurt, with Yasso...
and former athletes came up with an idea that’s so smart and so simple, it’s kind of a shock that no one else was really doing it yet - Greek Frozen Yogurt. Amanda and Drew seized their moment in 2011,...
View ArticleHow Protes Flipped the Script on Chips, with Protes co-founder and CEO Krik...
This week on Brand Builder. Protes, the pea-protein infused chip that’s pushing the envelope when it comes to functional food. Co-founder and CEO Krik Angacian is a self described “no-B.S. guy” - and...
View ArticleHow to Give Radical Feedback (Without Being an Asshole), with SnackNation's...
You know we’re all about company culture on Brand Builder - because brand is culture and culture is brand. In that vein we have a very special episode this week. It’s a conversation between two...
View ArticleHow to Thrive in the Business of Being Well, with Erica Huss and Zoë...
Wellness can sometimes be a confusing space, with dubious or contradictory claims, and even pseudo science. Which is a shame - because focusing on health and wellbeing is one of the best things anyone...
View ArticleHow Watermelon Road's Visually Stunning Brand Drives Its Growth, with Founder...
The first thing you notice about Watermelon Road is that it's a beautiful product. From the pastel packaging to the vibrant strips of fruit jerky itself, Watermelon Road almost looks tailor-made for...
View ArticleHow to Live Like an Essentialist, w/ Bestselling Author Greg McKeown
Stop me if this sounds familiar: You’re a brand new employee at a company that values teamwork and collaboration. Eager to prove yourself, you come out of the gate swinging. You do good work early on,...
View ArticleHow Celebrity Nutritionist Kelly LeVeque Turned Her Side Hustle Into a...
How do you go from side-hustle to CEO? This week's Brand Builder guest Kelly LeVeque can tell you - because she's done exactly that. Kelly is a health coach and holistic nutritionist to the stars,...
View ArticleThe Surprising Way Customer Obsession Drives Innovation
Customer Obsession is a hot topic right now. Inspired by the success of Amazon and other customer-centric organizations, brands of all shapes and sizes are realizing that putting the customer's needs...
View ArticleHow the Hottest Brands at Expo West Use Data to Accelerate Growth
We just wrapped four epic days at the Natural Products EXPO West, the center of the CPG universe. We came, we saw, we sampled. Expo is a big deal. According to New Hope Network, who puts on the show...
View ArticleHow The Wine RayZyn Company Turned Tragedy into Triumph
Resilience is something that every entrepreneur needs - and that this week's guest has in spades. We're talking to Andrew Cates, the co-founder of the Wine RayZyn Co. Andrew takes superfood wine...
View ArticleHow SANS Mealbar is Overcoming the Single Biggest Challenge New Brands Face
When you look at the numbers, the meal replacement category represents a gigantic opportunity. We're talking about a $4 billion market in the U.S., and $12 billion globally. What's more, the category...
View ArticleHow to Make the Right Choice for Your Brand - Even When It's the Hardest,...
This week's episode is all about hard choices. We're talking to Bob McClure, one of the founders of McClure’s pickles, an artisan pickle brand based out of the twin capitals of cool, Brooklyn and...
View ArticleHow Ka-Pop! Applies the Lessons of Big CPG to Raise Money, Scale Quickly, and...
What if you could take 15 years of CPG experience, distill it down in a 30 minute podcast interview - would you be interested? If you said yes, you're in luck, because that's precisely what's on deck...
View Article5 Deadly Marketing Mistakes Most CPG Brands Make...And How To Avoid Them,...
There are things you’re doing right now that are hurting your business. It’s ok. You’re not the only one. It can be hard to keep up in the constantly shifting landscape of social media platforms,...
View Article7 Essential Tips for Winning in the Era of Infinite Consumer Choice
This week on Brand Builder we have a conversation about how to get close to the customer, and why that’s so important. It all stems from the idea of infinite supply - that in the era of nearly infinite...
View ArticleThe Brand Builder Playbook: Advanced Tips to Skyrocket Sales and Become a...
To celebrate our 100th episode, we're launching The Brand Builder Playbook, featuring advanced tips to help you skyrocket sales, grow your brand, and become a household name. We’re living in a golden...
View ArticleHow KRAVE Sparked a Modern CPG Revolution, w/ KRAVE founder Jon Sebastiani
We’ve interviewed a lot of great jerky brands on Brand Builder: Country Archer, Field Trip, Chomps, all progressive brands who have helped people see the category in a whole new light. But every...
View ArticleHow dosist is Becoming the Starbucks of Cannabis, with dosist CEO Gunner Winston
“What we’re going after is almost once in a generation.” Dosist CEO Gunner Winston has big plans for the brand. Founded with the goal of creating the first cannabis products based on the science...
View ArticleHow Health-Ade Kombucha Became the Fastest Selling Refrigerated Beverage in...
This week we’ve got Daina Trout, the CEO and co-founder of Health-Ade Kombucha. If you’re not familiar, kombucha is a high acid, low sugar, bubbly beverage, and Health-Ade makes the best testing and...
View ArticleHow to Become a Conscious Leader, with author Diana Chapman
Ask yourself - as a leader, are you coming from a place of fear and uncertainty? Do you look for fault and blame in others, cling to an opinion and fixed worldview, and believe in scarcity over...
View ArticleWhy this Gen Z Founder Dropped out of College to Talk About Menstruation,...
Aunt Flow founder Claire Coder talks about the "hidden cost of menstruation." What does that mean? Well, consider the following: 86% of women have had their period at work and didn't have access to...
View ArticleHow Vital Proteins Built a Billion Dollar Brand in Less Than 5 Years, w/...
Kurt Seidensticker thought he was building a paleo running company. Turns out he was building a billion dollar beauty brand. Kurt is the CEO and founder of Vital Proteins, an all-natural collagen...
View ArticleHow to Grow Your Brand From $1M to $10M in 12 Months…Guaranteed
When it comes down to it, what is a brand? Ask a hundred founders, and you might get a hundred different answers. But this week's guest has a simple, compelling answer -- Words. That's according...
View ArticleHow to Unlock Your Full Leadership Potential, with bestselling author Ryan...
Building a brand isn’t just about the tactical and strategic. It’s also about the abstract and esoteric. Things like leadership, culture, personal development, even psychology - they all play a part,...
View ArticleHow to Leverage PR Like a Boss and Not Waste Money, w/ Sabina Gault (Konnect...
This week on Brand Builder, how to leverage PR like a boss, without wasting money. Some brands are a little wary of PR. They're afraid of throwing their money away on something they don’t quite...
View ArticleHow Optimism Turned $200 Into $100 Million, w/ Life is Good CEO Bert Jacobs
Life isn’t easy. Life isn’t perfect. But life is good. That’s the motto that has propelled Life is Good - the lifestyle clothing brand that celebrates optimism - from a $200 initial investment in 1989...
View ArticleHow Kuju Is Bringing Premium Pour Over Coffee to a Campsite Near You
It’s summer, and hopefully for you that means spending some time in the great outdoors. And whether you're hiking, camping, or glamping, we've found a new must-add item to your outdoor gear checklist -...
View ArticleHow to Partner with Nike, Starbucks, and Apple, w/ Dream Pops Co-Founder and...
In honor of Presidential Proclamation 5219, this week's featured brand is completely reimagining America's favorite frozen treat. (Hint:🍦) Yes, in honor of National Ice Cream Day, we're talking to...
View ArticleA Creative's Guide to Building an Irresistible Brand Identity
How important is my logo? Should I hire a full time designer? Do I need to rebrand? Can I rebrand? What's a brand book anyway? This week we learn the answer to all these questions and more from...
View ArticleHow Discomfort and Stress Create High Performance, with 15five CEO David Hassell
If you're a business leader, employee happiness should never be your goal. Sound strange? That's according to today’s Brand Builder guest, David Hassell. David is a serial entrepreneur and the CEO and...
View ArticleHow to Maximize Your Brand’s Impact Through Masterful Storytelling
This week, a conversation with Omaze co-founder and CEO Ryan Cummins. Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of...
View ArticleHow Data Can Help Your Brand Find Its Sweet Spot, w/ Lily's Sweets CEO Jane...
Our guest this week is Jane Miller, the CEO of Lily’s sweets. Lily’s make a line of delicious chocolate bars, baking bits and baking bars that have less than 1 gram of sugar per serving. Jane...
View ArticleHow to Name Your Brand for Maximum Recall, with Siegel + Gale's Aaron Hall
This week on Brand Builder, we're talking about one of the most important aspects of your brand, yet one that so often ends up being accidental, un-strategic, or even an afterthought. The name. Whether...
View ArticleWhy This Mission-Driven Bracelet Brand is Launching a Beverage, with Lokai...
Our guest this week is Steven Izen, the CEO and founder of Lokai. In simplest terms, Lokai makes bracelets that promote balance. In every Lokai bracelet, one of the beads contains water from the top of...
View ArticleWhy You Should Ignore Industry Trends, w/ Becky and Jeremy Dahl of Bex Brands
Our guests this week are Becky and Jeremy Dahl, the creative minds behind Bex Brands. Together they lead an agency that specializes in packaging design, brand identity, and brand management in the...
View ArticleHow to Supercharge Your Business with Happiness, with Delivering Happiness...
Is happiness something good leaders should care about? Ask most business leaders fifteen years ago, and you’d be hard pressed to find one who thought that happiness was a primary concern. Work should...
View ArticleHow to Discover Your Unique Ability - and Bring It Out in Others
Think about the one thing you love to do. It could be a task you perform in your job, in school, or in your everyday life. This is the thing that energizes you when you think about it, and motivates...
View ArticleHow to Nail Your Next Big Pitch, with Brenda Bailey-Hughes
This week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business - and Jordan's former professor. Brenda is a...
View ArticleThe Hottest Trends in CPG (Expo East Recap), with Clara Kim, Sr. Brand...
Fresh from Expo East, SnackNation's Clara Kim joins Brand Builder this week to talk about the best products, flavors, and trends from this year's show. Plus, learn how to get the most out of your next...
View ArticleWhy Today's Consumers Demand That Your Brand Gives Back, w/ Feeding America's...
What does your brand stand for? If you’ve never considered it, now’s the time. Today's consumers - especially Millennial and Gen Z - vote with their dollar, and want to support brands that make a...
View ArticleWhy This Former Reality TV Producer is Building the "Millennial Unilever,"...
This week on Brand Builder, we hear from Oliver Bogner, the CEO and founder of brandable. Brandable is a CPG platform focused on innovating, curating and creating brands that enable people to live...
View ArticleHow to Achieve Massive Scale by Breaking Into New Markets, with Ekoa...
A lot of brands looking to scale focus on optimizing and growing in the market they’re already in. But at a certain point, you’ve got to think bigger. In order to achieve scale, you have to break into...
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